No one can resist a good old fashioned success story, and Doo-Ri Chung, who is at the helm of her namesake line Doo.Ri, sure has one. After graduating Parsons and doing a 6-year stint at Geoffrey Beene, Doo-Ri started her line out of the basement of her parents’ dry-cleaners. And in just three years on her own, she won the coveted CFDA’s Swarovski Perry Ellis award for emerging talent in womenswear–impressive to say the least.
Quickly on her way to becoming the next big thing of her generation, Doo-Ri is famous for her work, particularly in draping with jersey. This fall’s collection features also features more tailored fabrics which she proves to master just as well as the jersey. The palette is pretty much like every palette we’ve been seeing for fall: black and white with a punch of color. In this case, that punch is a muted and versatile hazy shade of purple. There’s an odd splash of a metallic too.
The highlight of this fall’s collection is most definitely Doo-Ri’s combination of tailored lines with girly accents and embellishments. The embellished lace tights paired with each of the skirts and dresses also add a pop of fun to her clean lines and solid colors. And the fur she pairs with a classic gowns amps up the simplicity while maintaining her signature understated beauty.
The two coats featured in the collection are nothing short of perfection. A neutral-colored coat that has a shimmer throughout and a woven embellishment around the waist is quite the statement piece. And the black coat with an oversized collar would pair perfectly with your favorite pair of jeans or your fanciest cocktail dress.

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